Alberto Merenfeld
| Senior Director - Regional SaaS Leader - Israel and CEE
My Career story
- Besides being a great family man and a cyclist, I am an expert on
leading teams and operations to create new market realities. - My professional life is usually about either transforming businesses
into more profitable or successful ones or creating new business
and driving market penetration. - I love the art of people relationship, especially when it comes to
discovering and raising talent, and driving this talent to success. - With the wonderful teams I have worked with, we have crafted and
executed new Go To Market plans for different lines of businesses
and countries in the Software business, we unleashed the potential
of many team members, and we delivered the right KPI’s that
delivered success. - I have faced competition from all the Software leaders on this
industry, and together with my team, we created the right partners
ecosystem to turn situations around: my Oracle and NetSuite
practices became the #1 ERP SaaS vendor in Israel at all
segments, well above SAP ! - My commitment to customer success is second to none. At the
end of the day, besides my team members, they are the true
anchor for my success over the years.
Work Experience
Jun 2020 – Present
Oracle Senior Director - Regional SaaS Leader - Israel &CEE
- Creating the Go To Market for each country, including KPI’s, team
structures and supporting functions. - Responsible for running the relationship with the partners
ecosystem, including Global and Local partners. - Responsibility for Demand Generation and Marketing plans and
execution. - Sales Execution against aggressive growth targets.
- Running Complex B2B Sales.
- Responsibility for New Business, Renewals and Net Bookings.
- Responsible for Customer Satisfaction and CSM local and regional
teams. - Active member of the Regional Management Team.
Jun 2014 – Present
Senior Director and Israel Country SaaS Leader
- Transforming Oracle Apps business from traditional On Premise Business
into SaaS. - Setting Oracle ERP and NetSuite as the #1 ERP provider in Israel, well
over SAP ! - Responsible for setting up all supporting functions including CSM,
Marketing, Demand Generation, Alliances & Partners. - Reporting to Oracle Western Europe Senior Management.
- Market Penetration Strategy for Introducing innovative Oracle SaaS
portfolio to the Israeli market. - Overseeing all SaaS projects in the Israeli market.
2001 – 2004
Matrix Ltd- Division Manager
- Responsible for a services division of 300 consultants in the areas of ERP,
Supply Chain, and CRM. - Responsible for large Baan projects run in Israel, with specific focus on
Defense Industries.
1998 – 2001
Vanenburg Business Systems Israel- CEO
- Created the Baan ERP branch in Israel.
- Direct reporting to the Baan BOD.
- Responsible for setting the sales, consulting, customer service teams.
- Responsible for a Development team creating local solutions for the
market. - Close work with Baan R&D organization influencing future developments
Education
Education
- Boston University & Ben Gurion University – Beer Sheva, Israel
MSc. Business Administration
- Universidad de Los Andes – Bogota, Colombia
BSc. Industrial Engineeri
Languages:
full proficiency in reading and writing in Spanish, English and
Hebrew
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