WhatsApp Image 2024-06-19 at 15.49.02_f22ae4df - Alberto Merenfeld

Alberto Merenfeld

Senior Director - Regional SaaS Leader - Israel and CEE

Alberto Merenfeld
| Senior Director - Regional SaaS Leader - Israel and CEE
  • People Leadership.
  • Business Transformation
  • B2B Complex Sales
  • C-Level Approach
  • Global System Integrators, Accenture, Deloitte, PWC.
  • International Business
  • P&L
  • Large Enterprises
  • Consulting Services
  • Large Business Units Management
  • Multicultural Business Management
  • Regional Sales Management
  • Hi-Tech, Defense, Financial Services, and Manufacturing industries.
Why Me
  • A true expert on creating new business and driving top lines up!
  • More than anything, I love to win deals! It is a passion for me. 
  • Creating new business means the ability to mix my network, both in Israel and globally, my knowledge in the enterprise software business, together with my ability to motivate and lead people towards a common vision.
  • People love to follow my vision and get encouraged by my energy and drive.
  • It has been always my DNA to either re-start or create businesses from scratch.
  • I am a true believer on a consistent methodological approach, the same approach that takes a cyclist to finish a long climb.
  • My success is the mix of a people management together with consistent daily and hourly hard work.

My Career story

  • Besides being a great family man and a cyclist, I am an expert on
    leading teams and operations to create new market realities.
  •  My professional life is usually about either transforming businesses
    into more profitable or successful ones or creating new business
    and driving market penetration.
  •  I love the art of people relationship, especially when it comes to
    discovering and raising talent, and driving this talent to success.
  • With the wonderful teams I have worked with, we have crafted and
    executed new Go To Market plans for different lines of businesses
    and countries in the Software business, we unleashed the potential
    of many team members, and we delivered the right KPI’s that
    delivered success.
  • I have faced competition from all the Software leaders on this
    industry, and together with my team, we created the right partners
    ecosystem to turn situations around: my Oracle and NetSuite
    practices became the #1 ERP SaaS vendor in Israel at all
    segments, well above SAP !
  •  My commitment to customer success is second to none. At the
    end of the day, besides my team members, they are the true
    anchor for my success over the years.

Work Experience

Jun 2020 – Present
Oracle Senior Director - Regional SaaS Leader - Israel &CEE
  • Creating the Go To Market for each country, including KPI’s, team
    structures and supporting functions.
  •  Responsible for running the relationship with the partners
    ecosystem, including Global and Local partners.
  •  Responsibility for Demand Generation and Marketing plans and
  •  Sales Execution against aggressive growth targets.
  •  Running Complex B2B Sales.
  •  Responsibility for New Business, Renewals and Net Bookings.
  • Responsible for Customer Satisfaction and CSM local and regional
  •  Active member of the Regional Management Team.
Jun 2014 – Present
Senior Director and Israel Country SaaS Leader
  • Transforming Oracle Apps business from traditional On Premise Business
    into SaaS.
  • Setting Oracle ERP and NetSuite as the #1 ERP provider in Israel, well
    over SAP !
  • Responsible for setting up all supporting functions including CSM,
    Marketing, Demand Generation, Alliances & Partners.
  •  Reporting to Oracle Western Europe Senior Management.
  •  Market Penetration Strategy for Introducing innovative Oracle SaaS
    portfolio to the Israeli market.
  • Overseeing all SaaS projects in the Israeli market.
2001 – 2004
Matrix Ltd- Division Manager
  • Responsible for a services division of 300 consultants in the areas of ERP,
    Supply Chain, and CRM.
  •  Responsible for large Baan projects run in Israel, with specific focus on
    Defense Industries.
1998 – 2001
Vanenburg Business Systems Israel- CEO
  • Created the Baan ERP branch in Israel.
  • Direct reporting to the Baan BOD.
  •  Responsible for setting the sales, consulting, customer service teams.
  •  Responsible for a Development team creating local solutions for the
  • Close work with Baan R&D organization influencing future developments
What Motivates me?
  • Create New Things
  • Turnaround businesses and situations
  • Winning Deals
  • Raising Talents
What My Colleagues Say About Me
  • In 25years plus in the IT and business services industry, I have not met anyone who blend’s business experience, customer focus and commitment more than Alberto”, Barry Turner, Vice-President ECEMEA Consulting, Oracleֿ
  • Alberto is highly dedicated and strategic SaaS leader who consistently drives a sales approach with the success of the customer in mind and thus drives growth and fosters strong relationships.” Marc Kamphausen SVP – Global Customer Success Manager – Oracle
  • Alberto is one of the most Results oriented, successful and respected sales leader, driven and motivated to achieve, and inherently motivated to push his team to new heights” Mercedes Macias, Vice-President Finance, EMEA Applications – Oracle. I had the opportunity to work close to Alberto during the last 4 years and I would highlight his talent and professionalism. Alberto excels in people management, effectively leading and motivating his team. He fosters a collaborative, supportive environment, encouraging open communication and the sharing of ideas. His positive and approachable attitude makes him well-liked and respected. As a proof of this are the outstanding results in the internal survey where he always scored over Global Results. Andres Garcia Arroyo, Vice President Applications, Africa-Turkey-Israel
  • I have been working very closely with Alberto since his appointment as Senior Director for the region I manage in 2022. Alberto’s unwavering focus on objectives and his ability to prioritize tasks that directly contribute to our goals have been instrumental in our recent successes. His powerful leadership skills have not only empowered our employees but also consistently kept them motivated and engaged. Alberto’s excellent communication skills ensure that all team members are aligned with the objectives and understand their roles in achieving them. Ioannis Tsarouchis, Applications Sales Director at Oracle – Greece, Cyprus, Malta, Poland
A character that I draw inspiration from
  • Carlo Ancelloti
  • Egan Bernal
  • Satia Nadella
The habit I would like to use

Daily Meditations

I wish myself
A good life with my family, time for cylcing and creating a new team for the next career success.
A special thing I have done in my life

I manage to convince my wife to marry me



  • Boston University & Ben Gurion University – Beer Sheva, Israel
    MSc. Business Administration
  • Universidad de Los Andes – Bogota, Colombia
    BSc. Industrial Engineeri

full proficiency in reading and writing in Spanish, English and

Military Service


Me on T.V



My Publications

| amerenfeld@gmail.com
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