Dana Anderson
| Digital BRM manager
Transforming ideas into reality
Specializations
CRM, Customer and employee experience
My Career story
Leading projects and products from idea stage to go live
Work Experience
2016 - Today
Digital Business Relationship Manager in IT, ZIM Shipping
- Lead selection process of new CRM platform for Sales, Customer service and Marketing.
- Manage a team of product managers who managing projects in agile methodology.
- As part of the digital transformation at ZIM, the team’s mission is to improve the digital experience both for ZIM customers and for ZIM employees.
- Manages the products roadmap, responsible for planning and execution.
- Working with customers from sales, customer service, HR and marketing business domains.
- Responsible for web and customer experience usage analytics tools.
2015- 2016
CRM Project Manager in IT, ZIM Shipping
- Responsible for CRM sales and service project delivery
- Matrix management of project team of 20 people.
2010 - 2015
Sub Track Leader for Master Data Management, Teva IT
- Responsible for project deliverables from gathering requirement until go live.
- Managed support team and project team of 10 people: busness analysts, testers and training.
- Responsible for production environment.
2009 - 2011
Senior Consultant, Manof IT
- Data migration track leader of Oracle ERP implementation in high tech company.
- Implementation of Oracle CRM on Demand, Service and Sales modules.
2004 - 2009
Senior Project manager in IT, Optibase
- Implementation of Microsoft Dynamics CRM, including sales, service and marketing modules.
- Building analytics over Microsoft BI tools for senior management
- Global support and implementation of business requirements for ERP, Quality and Company Portal.
2000 - 2004
Manufacturing Engineer in Operations, Optibase
- Operations Project management and transfer from R&D to production
- Meeting intensive schedule from Operations, R&D and Marketing.
- Design and analysis processes for PLM (Product Lifecycle Management) implementation
Systems
- Microsoft Project
- SQL Server 2005
- Sharepoint
- SAP CRM
- Dynamics CRM
- Salesforce
Languages
Hebrew, English – Fully fluent
What motivates me?
Ownership on the process/project
Education
Education
2018 – 2019: Product Management Course, Technion
2017 – 2018: PMP, Project Management Course
2001 – 2004: MBA, expertise in Marketing and Information Systems, TAU
1996 – 2000: BSC, Industrial Engineer, Technion Haifa
Military Service
1994 – 1996: Office manager of a colonel
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