Dana Anderson

Digital BRM manager

Transforming ideas into reality

Dana Anderson
| Digital BRM manager
Transforming ideas into reality
CRM, Customer and employee experience

My Career story

Leading projects and products from idea stage to go live

Work Experience

2016 - Today
Digital Business Relationship Manager in IT, ZIM Shipping
  • Lead selection process of new CRM platform for Sales, Customer service and Marketing.
  • Manage a team of product managers who managing projects in agile methodology.
  • As part of the digital transformation at ZIM, the team’s mission is to improve the digital experience both for ZIM customers and for ZIM employees.
  • Manages the products roadmap, responsible for planning and execution.
  • Working with customers from sales, customer service, HR and marketing business domains.
  • Responsible for web and customer experience usage analytics tools.
2015- 2016
CRM Project Manager in IT, ZIM Shipping
  • Responsible for CRM sales and service project delivery
  • Matrix management of project team of 20 people.
2010 - 2015
Sub Track Leader for Master Data Management, Teva IT
  • Responsible for project deliverables from gathering requirement until go live.
  • Managed support team and project team of 10 people: busness analysts, testers and training.
  • Responsible for production environment.
2009 - 2011
Senior Consultant, Manof IT
  • Data migration track leader of Oracle ERP implementation in high tech company.
  • Implementation of Oracle CRM on Demand, Service and Sales modules.
2004 - 2009
Senior Project manager in IT, Optibase
  • Implementation of Microsoft Dynamics CRM, including sales, service and marketing modules.
  • Building analytics over Microsoft BI tools for senior management
  • Global support and implementation of business requirements for ERP, Quality and Company Portal.
2000 - 2004
Manufacturing Engineer in Operations, Optibase
  • Operations Project management and transfer from R&D to production
  • Meeting intensive schedule from Operations, R&D and Marketing.
  • Design and analysis processes for PLM (Product Lifecycle Management) implementation
  • Microsoft Project
  • SQL Server 2005
  • Sharepoint
  • Dynamics CRM
  • Salesforce

Hebrew, English – Fully fluent

What motivates me?
Ownership on the process/project




2018 – 2019: Product Management Course, Technion

2017 – 2018: PMP, Project Management Course

2001 – 2004: MBA, expertise in Marketing and Information Systems, TAU

1996 – 2000: BSC, Industrial Engineer, Technion Haifa

Military Service

1994 – 1996: Office manager of a colonel


Me on T.V



My Publications

| Danaeyala@gmail.com
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