Keren Nitzan Dvir

Leading a cross-functional department, consisting of 3 global groups, with over
40 employees. Owns and leads the company’s roadmap projects, strategic
enterprise programs, post-merger integrations and corporate processes,
including:

• Direct management of Product Delivery Execution Group
• Direct management of cross-functional Strategic Programs Group
• Direct management of B2B Operational Excellence Group
• Annual company’s Planning and Budgeting process
• Annual company’s OKRs design, implementation and governance processes

Full ownership of the ‘Body’ Aesthetic BU’s inbound and outbound product and
marketing strategy as well as execution. In parallel, end-to-end ownership of
Lumenis Aesthetics’ overall corporate marketing strategy, brand, budget and
campaigns:

• Launch of new product lines, penetrating ‘body’ aesthetic market (both
  product development and M&A)
• Direct management of product and clinical teams
• Leading related segmentation strategy, sales-driven campaigns, clinical added value, customer development, and partnering with industry- reputable Key Opinion Leaders worldwide
• Significant direct contribution to company’s P&L, establishing and developing a high-margin product line from scratch
• Leading the aesthetics brand enhancement & evolution (B2B & B2C), launching the Lumenis aesthetics digital transformation, including social media strategy, work plan and execution
• Included in the company’s Talent Program

Leading three post-acquisition successful integrations (Takeda medical & Taiyo
in Japan, Handok in Korea) into Teva’s corporate functions:

• In charge of cross-company integration teams, overall execution, and Teva’s
  executive communication with the acquired companies’ management
• Included in the company’s Talent Program

Leading company’s global USB Product Marketing Group:

• Defining and promoting product lines strategy and portfolio worldwide
• Direct management of Retail Division’s Design Studio (in-house & US
  agencies)
• In charge of USB products’ new brand language, from concept to launch

Responsible for the overall delivery of new customized products in the Disk-On-
Key division globally:

• Direct management of Customer Program Management group, launched 21
  NPIs (new product introductions) on time, each customized to spec
• Included in the company’s Key Employees Program

End-to-end responsibility over all programs, interfaces, and relations of Japan
accounts, including the smooth delivery of 3 new products.

In charge of commercial strategic procurement negotiations. An active team
member in the ECETEL acquisition project.

In charge of legal contracts, legal opinions and other activities for Marketing and
Advertising departments.