- Artificial Intelligence (AI)
- Innovation Management
- Executive Management
- Business Strategy
- Systems Engineering
- Large scale program management
- P&L
- Technological trends up to date
I aspire to continue leading real change in the systems and organizations where I operate – change based on integrity, resilience, and positive energy. My vision is to bring people together around shared goals, drive a culture of collaboration, and create sustained value for the organization and society. I see myself as a leader who brings a combination of deep technological knowledge with the human ability to connect, mobilize, and empower others. In my view, success is measured not only by business or technological results, but also by creating a culture based on trust, mutual respect, and camaraderie. Ultimately, my vision is to leave a mark – to ensure that wherever I operate, a better, stronger, and more meaningful reality is created than what existed before.
- Honesty, leading by example, and mutual respect.
- Achievement – Continuous pursuit of growth, meeting goals, and making meaningful contributions.
- Dedication – Perseverance and hard work as the foundation for success.
- Resilience – Inner strength to persist and function even in the most challenging moments.
- Teamwork– Commitment and collaboration that build shared success.
My Career story
For as long as I can remember, I wanted to be a manager. I started my journey in the technology world, where I worked on complex projects, and I always brought my personality with me – a combination of strength with something innocent and gentle that allows me to connect people. I am a serial learner, with a strong desire to grow, and during my service in the Air Force, I was exposed to the world of missile defense and fell in love with it. Over nearly three decades in the defense and technology sectors, I have accumulated experience managing people and large-scale systems, building partnerships, including international ones, and working in advanced fields such as artificial intelligence, C4ISR systems, and technological innovation – alongside P&L management. And still, even after all these years, I get excited by successes both small and large, as if it were the first time. I believe that fellowship, belief in purpose, and integrity are the forces that enable true success. The child within me – the one who gets excited, believes, and connects people – is the force that drives me. Integrity is my motto: to be fair and transparent, even in a competitive business world, while understanding that criticism is necessary, but without compromising the values that guide me and the ability to create real change.
Work Experience
R&D and Innovation Division head, the role includes:
- Guiding the technological vectors in which the organization will invest over the coming years.
- Managing and controlling the R&D budget.
- Initiating and managing strategic and cross-cutting R&D projects.
- Managing the organization’s venture capital fund.
- Leading the open innovation – find technologies that will expand the organization’s capabilities.
- Leading the internal innovation – cultivate a culture of innovation, creativity, and entrepreneurship within the organization.
- Leading Business Development activities in the UK.
- Full responsibility for delivery of C4ISR and Autonomous Platforms in the UK.
- Leading company’s strategic plans including cooperation with various start-up companies.
- Leading product line of C4ISR solutions.
- Leading multi-discipline teams R&D, commercial, purchasing, legal staff, and Logistic Support.
- Responsible to extend AI and Machine Learning capabilities.
Leading the Elisra C4I and Missile Defense business unit, the role includes:
- Winning, development and delivery of strategic missile defense for the Israeli MOD and international customers.
- Managing a business unit with three large scale programs.
- Leading organizational transformation from a development unit into a business unit.
- Managing R&D unit with over 175 engineers.
Leading the division with the following areas of professional authority:
- Planning, Budget and Control of all IMDO work programs.
- CIO – Full responsibility for the provisioning of IT solutions.
Responsible for all joint IMDO activities in the U.S for the Israeli strategic missile defense system.
- Sole senior representative in the US for the DDR&D.
- Involvement in all areas of development and production of missile defense programs.
- Primary responsibilities:
- Israel US Missile Defense (MD) cooperative for Arrow, David’s Sling and Iron Dome.
- Professional authority of Israeli MD programs in the Pentagon, Congress, State Department and associated government agencies.
- Fundraising at the Congress for the development of Israeli missile defense programs.
- Interfacing with the U.S. Missile Defense Agency (MDA).
- Oversight of partner activities between members of the U.S. defense industries and the Israeli industry representatives within the U.S.
- Managing all aspects required for completing agreements between Israel and the US, including negotiations with US administration officials.
Rationality and Emotion: ‘I don’t believe in the divide between rationality and emotionality. I view it as a continuum rather than a dichotomy’ – Oren Shuval, Founder of VIA”
Daniel, Lemonade’s CEO, Eran Gefen, and strong female leaders who have preserved their femininity, such as Adi Soffer Teeni
Spending time with family, doing sports, at the theater, traveling
Three Days in Summer – Yossi Avni-Levy
Get more sleep
My aspirations for myself include: maintaining good health; being surrounded by loving family and friends; finding fulfillment and challenge in my professional pursuits; achieving balance between work and personal life; attaining financial well-being; working in places where I both contribute and am enriched; being appreciated; and feeling that my efforts create positive impact
Everywhere I’ve gone, I have created real change and made a lasting impact. I bring a generous spirit – pure intentions, integrity, and respect for people – and I know how to channel positive energy into a force multiplier that drives shared success. This is what makes me a unique leader who brings organizations not only results, but also a culture that enables people to thrive
Running marathons, serving on a defense mission in the United States, and participating in missile intercept tests in Alaska
Education
Education
- MSc in Intelligent Systems – School of Software Engineering, AFEKA Tel Aviv College
- MBA – Information Systems – School of Business Administration, Bar Ilan University
- BSc in Information Systems Engineering, Computer Science Department, Technion (IIT)- Haifa.
- Directors course – Bar-Ilan University
- Elbit’s Executive Leadership course
- School of Management at Tel-Aviv University – Financial management
- School of Management at Tel-Aviv University – Positive psychology
Military Service
IMDO Battle Management and Control (BMC); Branch Chief, MOD Israel|
OFEK (IAF Computer Unit) – Software Engineer, Team Leader and software development projects manager
Israeli Air Force (IAF)
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