- Experience in leading creative projects from brainstorming to the final product
- A research and data lover with an analytical mindset and methodological capabilities
- Experience in creating strong relationships with clients and talents and leading creative teams
- Excellent negotiation, planning and problem solving skills in-depth knowledge of production, artistic and technical standards done in a highly competitive and stressful environment
- Work cross-functionally with Creative, Marketing, PR, data analytics, talents and artists.
- Positive can do attitude, multitasker, dedicated and eager to learn
- Experience in working with international music and TV brands and businesses
- My vision is to change people’s lives using pop culture and entertainment tools
My Career story
I am a creative content and marketing innovator and strategic advisor with years of experience online and offline.
Always excited to look for the truth and beauty in a new product or client
Like a football or basketball coach, I am passionate about winning, achieving goals and not less important, inspiring people. I am working well as a leader or as a part of a team.
In the past 20 years, developed a clear editorial vision, and an original voice in the Israeli culture as a creator and executive producer of entertainment brands, artists, TV stations, shows, films, live concerts and content strategies.
Working with my heart
Work Experience
Running all content, production, music elements and brand of the music talent TV show, with a budget of 6M dollars.
- Working with local and international music and entertainment companies and agencies
- Achieving more than 60M viewers on Youtube for original content this year
- Achieving the highest ratings of the year for the station at the shows’ final
Working with top level pop artists and Tv music shows. Artistic manager and Director, including: consulting and managing the artistic aspects of the career, creating collaborations and directing live concerts and tours (locally and overseas), creating marketing strategies, selling points and PR process.
It was the no.1 most viewed show among Israeli cable viewers in Israel in 2010-2013. (Average season Share: 9%)
- Worked in Portugal, France, Hungary, Italy and more
(TYP is an electronic duo that was signed to the Polidor label, Universal, France)
The role included dealing with all aspects of international engagements, agreements and marketing, Live Nation and Universal France, overall artistic and business management.
Including: Creating new content and marketing strategy, Re – branding, Programming, creating and developing new TV programs and brands for the channel
2021 Creator, writer and Producer of the original music TV drama series (12 episodes) – “Topaz”, broadcasted on “Keshet12” screen in Israel on 2021
2018 Creator and Director of “and the singer of the year is…” – a documentary film about the feud between two Israeli Divas, Ofra Haza and Yardena Arazi
2016 Creator and Director of “Girls Talk” – a 3 episodes documentary series about transsexual Israeli women daily and complicated life (“Hot” for the documentary Channel)
2014 – Creator and Director of “Arsim” – a high profile and hyped documentary film about the black Israeli “Ghetto” culture. (“Hot” for the Documentary Channel)
2012 co – creator and writer of “mammies and daddies” – a comic drama (Israel, Hot 3)
2010 – Co-writer and creator of “dancing with tears in your eyes” – 3 episodes documentary series about the history of clubbing culture in Israel. (Hot 8 and Jerusalem Film Festival)
2002 – 2005 – Creator and Chief Editor of the Israeli entertainment channel. The job included: developing and creating a new TV channel, new shows, building the programming and brand strategy.
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